What is Your Digital Vision?

You already recognise that digital is not just another technology initiative. You value its transformative power, which comes from it being truly people-centred, something that every stakeholder can embrace and benefit from.

Your digital vision will be the unique product of your organisation's service ambitions and context. However, it can be usefully informed by reference to proven concepts that have helped digital transformations elsewhere.

Transformative Power

The four key traits of the digital approach (the "4 C's of D") are:

• Commoditisation – (re-)using common/standardised elements to reduce scarcity/cost;
• Consumerisation – recognising and influencing user choice to increase impact/benefit;
• Connection – linking info/people/things, anytime, anywhere, to expand reach/understanding;
• Continual improvement – learning and innovating iteratively and often to enhance value-for-money.

These digital traits can be used in different combinations in different services. Digital transformation's power lies in using the right traits to achieve the outcome and benefit ambitions of each service.

Meanwhile, digital transformation's success lies in embedding within each service the right culture (human values and behaviours), alongside the right capabilities (technology-based tools/processes and skills), to make the most of its chosen traits and thus maximise the realisation of its ambitions.

Everyone Benefits

It is important to note that some people will be unable to adopt digital straight away, or possibly ever. This could be due to a lack of capabilities (technology/skills) or a clash of cultures (e.g. digital not fitting their idea of public service).

The affected people could be customers, staff or partners. Your digital vision must benefit them sufficiently, even in the absence of their personal take-up of digital, to gain the wide support needed for digital's maximum success.

Your aim may be to have most of these people eventually adopt digital too. But until they do, you may still need to provide them with the same service effectiveness, if not efficiency, as those who have adopted digital already.

Contact us to hear the full story...